There’s a new fruit for betterforyou brands to consider partnering up with .  And it’s pretty cute!   The Wall Street Journal’s Miriam Jordan reports that the seedless, mandarin and clementine “Cuties” may be the first produce ever to be successfully branded and marketed by name (and convenience).   The Cuties’ is being marketed based on the [...]

Is there a brand partnership idea here?   The White House staff is talking about training the Obama family.  White House chef Sam Kass and personal trainer Cornell McClellan answered questions about working for the Obamas as they read to more than 100 children Wednesday at the Department of Education. Kass said he [...]

The urge for fresher products by better for you shoppers for freshness is driving trends in restaurants and in aisles throughout grocery stores (not just produce and meat sections), according to a new “Freshness: Culinary Trend Mapping Report” from market research publisher Packaged Facts and strategic food and beverage agency CCD Innovation. [...]

When it comes to communicating brand benefits, how do you underscore natural?  One small company found a clever way. Brazilian juice maker Camp Nectar wished to demonstrate that its products use ‘all natural’ ingredients. Thus sprung a great ideas to grow fruits such as guava, orange, and lime, into the shape of Camp Nectar [...]

Fast Company posts an interesting article about how Google is using simple cues to prompt employees to make better for you decisions.   Explains Jennifer Kurkoski, who has a PhD in organizational behavior and runs a division of Google’s HR department called People Analytics, “When employees are healthy, they’re happy. When they’re happy, they’re innovative.”  Here [...]

Expect more folks talking veggies as they become the better4you side dish of presidents. White House Executive Chef Cris Comerford touted First Lady Michelle Obama’s “1,700 square foot” vegetable garden as the “inspiration” behind the menu for a recent State Dinner with British Prime Minister David Cameron.  Comerford  credits [...]

Better for you marketers should consider targeting a slightly older demographic during annual planning.  Here’s why:  The obesity rate in America may be somewhat flat, but many middle age consumers are still too heavy, according to a new survey by Gallup called the Well-Being Index.  The Huffington Post reports that while the obesity rate in [...]

FOX News reports that one mother was outraged after school officials told her 4-year-old daughter that her home-packed lunch was not healthy enough to eat.   A lunch inspector at a N.C. school told the student she couldn’t eat her turkey sandwich, banana, potato chips and apple juice. Instead, the inspector recommended a USDA-approved lunch: one [...]

Familiar fruits rather than new exotic ones are likely to bowl over consumers in 2012, according the report by The Hartman Group.  “Looking Ahead: Food Culture 2012, says that consumers are skeptical of many of the new super fruits promising antioxidant heaven.   “Rather than powdered out-of-season exotic fruits with “functional overtones”, expect to see a [...]