• Home
  • About
  • better4you Advisory Board
  • Meet the Team
  • Categories
    • Better For You Marketing
    • Eating Better
    • Food Business
    • Health News
    • Health Tips
    • Improve Your Family's Lifestyle
    • Marketing to Children
    • Media
    • Other News
    • Random Thoughts!
    • Reports and Studies
  • Subscribe via RSS

Random Thoughts!

« Previous Entries
Next Entries »

New Hardee’s Campaign a Real Turkey?

March 23rd, 2011  |  by Rich  |  published in Better For You Marketing, Eating Better, Random Thoughts!

Carl’s Jr. and Hardee’s restaurants forged an interesting partnership with the authors of Men’s Health and “Eat this Not That” to get consumers to think more about the QSR’s better for you options.  The authors, who typically blast fast food menus, have developed a turkey burger offering that delivers “indulgence with a significantly lower calorie payload.”   The restaurants are [...]

Better4You Bugs

March 16th, 2011  |  by Rich  |  published in Better For You Marketing, Food Business, Random Thoughts!

Don’t bug me about dinner may be a new cry!  There’s a new movement in the Netherlands to convince the Dutch that crickets, worms and caterpillars are healthier sources of protein, and are less taxing on the environment, than steaks and pork chops.  Dutch breeders of insects have  founded a trade organization to promote the idea. [...]

New Better4You Survey Identifies Distinct Shopping Personas

November 24th, 2010  |  by Rich  |  published in Eating Better, Food Business, Health News, Random Thoughts!

When it comes to deciding what foods to buy for their families, Americans have a lot on their plates – and it’s becoming healthier. According to a national survey released today by M Booth & Associates’ Better4You group, American families overall are taking a more wholesome approach to food shopping, with 52% saying their purchases [...]

Food Foraging for Fortunes

November 22nd, 2010  |  by Joyce  |  published in Better For You Marketing, Eating Better, Food Business, Health News, Health Tips, Random Thoughts!

Mammoth maitake mushrooms, cattails, pineapple weed, wood sorrel, buffalo berries — these are few foraged foods that Evan Strusinski finds in the forests and swamps of New England and ships to restaurants like Momofuku, Vandaag, and Gramercy Tavern in New York as well as about a dozen restaurants in Maine. According to the Wall Street [...]

Corporate Wellness: Pay for Play

November 17th, 2010  |  by Joyce  |  published in Health News, Health Tips, Random Thoughts!

More and more, employers want to see concrete results before they pay up on employee health incentive programs like smoking cessation and weight loss, so says a story this week in the LA Times. The idea is that employees will be more motivated to engage in healthier behaviors if they know there’ll be rewards for [...]

Hold the Mayo!

October 11th, 2010  |  by Joyce  |  published in Better For You Marketing, Random Thoughts!

Hellmann’s Mayonnaise, a beloved and iconic brand in the U.S. for decades, has been pushed off its “emotional attachment” perch by newer, more beloved brands like iPad, iPhone, Wii and others in the electronics and communications categories, according to a new brand allegiance measurement company that assesses consumers’ emotional attachment (EA) to brands. Americans are [...]

Real Life: Blogging & Brands

October 8th, 2010  |  by Rachel  |  published in Better For You Marketing, Random Thoughts!

Brands upon brands have taken advantage of the gold mine that is blogging. From food to tech to mom bloggers — the opportunity for brands to reach a mass target audience through a few select and influential bloggers that enjoy their product is immense. So large, that many bloggers are able to make a living off of it. [...]

Wholy Cow! Americans aren’t eating whole grains

October 6th, 2010  |  by Rich  |  published in Eating Better, Health News, Improve Your Family's Lifestyle, Random Thoughts!

A new study published in the American Dietetic Journal finds that Americans aren’t getting enough whole grains.   American adults, on average, eat about 3/4 of an ounce of whole grains, well below the recommended 3 ounces. Most of our grain intake instead comes from refined grains—white bread and white rice.  RD Julie Upton says that [...]

Kitchen of the Future

August 27th, 2010  |  by Rich  |  published in Better For You Marketing, Food Business, Other News, Random Thoughts!

The Future Laboratory and IKEA have unveiled a futuristic kitchen concept slated for the year 2040.  Dubbed INTUITIV, it will read users’ moods via sensors, suggesting recipes and even infusing walls with aromatherapy.  Another feature is images of celebrity chefs hologrammed into your home.  It will be your personal trainer, dietician, psychologist and lifestyle coach,” the company claims.  I hope [...]

Better for you than your pet!

August 25th, 2010  |  by Rachel  |  published in Better For You Marketing, Other News, Random Thoughts!

Sure the furry friend deserves a treat once in a while, but be aware of certain treats that should be avoided! Just because grapes and avocado may be healthy picks for humans, these items can cause serious health issues for canines.
CBSNews lists 10 foods that are dangerous for dogs including coffee, ice cream, chocolate, alcohol, [...]

« Previous Entries
Next Entries »

Blog Authors

DanaDana
FraniFrani
JoyceJoyce
RachelRachel
RichRich
TomTom

Adventures