With all the hoopla surrounding the Super Bowl, we thought it would appropriate to praise an ad for a betterr4you brand that won the trophy for funniest, according to the Mother Nature Network.  While the Naked M&M’s commercial was clever and the Doritos commercials was cute — especially the Sling Baby commercial where the grandmother [...]

Familiar fruits rather than new exotic ones are likely to bowl over consumers in 2012, according the report by The Hartman Group.  “Looking Ahead: Food Culture 2012, says that consumers are skeptical of many of the new super fruits promising antioxidant heaven.   “Rather than powdered out-of-season exotic fruits with “functional overtones”, expect to see a [...]

How about proposing some lighter recipes around holiday season since the weight you gain may be hard to lose?  Most people only gain about a pound of weight during the holiday season, but that pound may never come off, according to a National Institutes of Health study. University of Missouri dietitians recommend families maintain healthy [...]

Nearly half of American consumers are aware of the US Department of Agriculture MyPlate dietary guidelines, according to a survey from M Booth’s Better4You practice.  Twenty-seven percent of respondents said they may adopt the guidelines as part of their regular diet. Rich Goldblatt, SVP and director of M Booth’s Better4You practice, [...]

We are happy to announce that today our new, and first, Director of Nutrition joined M Booth’s Better4You (http://mbooth.com/why-we-are-different/) team! Author and healthy-eating expert Tanya Zuckerbrot, MS, RD, is the creator of the popular F-Factor Diet, and the first registered dietitian with a national line of branded high fiber foods. She will serve as a [...]

Should brands be worried about Walgreen’s new store brand, Nice!?   Last week, the nation’s largest drugstore chain launched its store brand, Nice! and reaffirmed its re-energized private-label strategy.  More than 400 items, mostly grocery and paper products, will be sold at all 7,742 Walgreens and Duane Reade drugstores nationwide 2012.  Costco and Macy’s recently reinvigorated its house brands, [...]

Now more than ever, food companies have an opportunity to tout their better4you brands to baby boomers  Boomers are more obese than other generations, a new poll finds, setting them up for unhealthy senior years.  And for all the talk of “60 is the new 50″ and active aging, even those who aren’t obese need [...]

Brand “personality” helps consumers identify with specific brands — Apple or Ford or Coke, come to mind — but does that identification actually sell products? New research from North Carolina State University lays out a system for measuring the appeal of a brand’s personality.  Author Dr. David Henard, associate professor of business management at NC [...]

Here is another good reason for marketers to build campaigns around family mealtime.  Children who sit down to eat with their families are less likely to be overweight and eat unhealthy foods, according to new research.    The report finds children who eat with their parents at least three times a week had 12 percent lower odds of being overweight.  [...]

San Franciscans are turning farmers markets into an “indie food rave,” reports Patricia Leigh Brown recently in the NY Times.  The “rave” is an underground market trend that seeks to encourage food entrepreneurship by helping young vendors to sidestep city health inspections and avoid $1,000 a year in fees — including those for [...]