Put the Angry Birds app on pause and order to go.   Airport food is getting hot as tech devices like iPads become the perfect ingredient for ordering on the fly.   At JFK, 200 iPads are available at coffee shop-style booths near the Delta gates, where passengers can now grab a seat and order a meal, checking stock quotes and [...]

 USA Today reporters that marketers are beginning to notice the purchasing power of the baby boomer population.  Eat your heart out 18-34 year olds!  According to marketing columnist Bruce Horowitz, “As Baby Boomers are aging and accumulating wealth, their spending is growing at a pace that’s leaving younger generations far behind. Spending by the 116 million U.S. consumers age [...]

Congress has approved Obama’s nomination of  former Mars chief science officer— Catherine Woteki — as the USDA’s undersecretary for research, education, and economics.   It seems Woteki’s appointment has stirred up lots of criticism about how a candy marketer can help the USDA shape its policy and direction.   The critics have forgotten that Woteki was also dean [...]

Gum is fun to crack, smack and chew – but who knew that it could also get you around town?  Trident is allowing you such a luxury!  A new marketing campaign centered around their new Layers Flavors allows consumers to pay for their taxi rides in certain areas of Manhattan on October 21, underscoring the [...]

A small segment of mobile consumers prefer to shop via mobile rather than other ways, says a survey by Millennial Media.  Among the 8% of wireless subscribers who are mobile retail users, 27% said they had purchased or browsed retail items only through their handsets in the last 30 days as opposed to online or in [...]

Today’s economically challenging times have increased consumers’ willingness to identify with the underdog, says a new study described this week in a Harvard Business School online article.  The authors say that underdog brands are gaining psychological and real power in the food and beverage marketplace, and in technology, airlines, and automobiles because  consumers “identify [...]

Mike Shields from Mediaweek reports that Demand Media’s service-oriented portal eHow.com will launch a cooking-themed web series called  Grow, Cook, Eat.  Willi Galloway,  a blogger at DigginFood, will host the series.  eHow’s upcoming series expects to include talent ranging from relatively unknown niche bloggers to ex-professionals from the traditional media space.
If it takes off, this [...]

The Atlantic is covering American obesity with a fresh take-  Hank Cardello is writing a series covering the psyches of the key players involved in the obesity debate.  This week’s post covers the restaurant industry.  According to Mister Cardello, the restaurants are definitely partly responsible for our obesity epidemic:
“This restaurant mindset is why we end [...]

Statement by First Lady Michelle Obama on House Education and Labor Committee’s Passage of the Child Nutrition Reauthorization Bill

“I congratulate Chairman Miller and the House Education and Labor Committee on the successful bipartisan passage of a child nutrition reauthorization bill out of the Committee today. This important legislation will combat hunger and provide millions of [...]

As the weather heats up, everyone is planning activities and vacations to make the most of summer.  A recent study took a look at how women plan to spend their time, specifically as they surf the net, which is important information to have in order to target campaigns and news for clients. 
95% saying that they will be plugging in [...]