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Marketing to Children

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Dad’s the Model for Kids and Fast Food

May 9th, 2011  |  by Joyce  |  published in Eating Better, Food Business, Health News, Improve Your Family's Lifestyle, Marketing to Children, Reports and Studies

A new study in the current issue of the Journal of Nutrition Education and Behavior finds that fathers who believe that dinner is an important family ritual reduce children’s use of fast food.  The Texas A&M study also found that parental work schedules strongly influence children’s use of fast-food restaurants — that eating out is [...]

Not So Sweet News for Breakfast Marketers

April 28th, 2011  |  by Rich  |  published in Better For You Marketing, Eating Better, Food Business, Marketing to Children

It may be more challenging for food companies to tout breakfast foods. Commercials promoting cereals could be put on a “strict diet” under government guidelines urging food companies to limit marketing of unhealthy products to children.   According to The Associated Press, companies would be urged to only market foods to children ages 2 through 17 if [...]

C-c-c-caffeine: What’s Too Much?

March 29th, 2011  |  by Joyce  |  published in Eating Better, Food Business, Health News, Health Tips, Marketing to Children, Reports and Studies

After at least 100 years of debate, there’s still no official agreement about the acceptable level of caffeine in drinks. Two researchers commenting recently in the The Journal of the American Medical Association are calling for more research to guide regulatory agencies in establishing a ” scientifically validated upper limit” on the amount of [...]

“Oats, Green Beans and Barley Grow”

March 24th, 2011  |  by Joyce  |  published in Better For You Marketing, Eating Better, Food Business, Health News, Health Tips, Improve Your Family's Lifestyle, Marketing to Children, Reports and Studies

Kids may sing this little ditty but their parents need to know that the fiber in these and other foods may also decrease the risk of death.  According to a new study posted by the Archives of Internal Medicine found that in addition to reducing the risk of death, fiber was shown to reduce the [...]

The Caterpillar Is Still Hungry, But Makes Wiser Choices

March 14th, 2011  |  by Frani  |  published in Better For You Marketing, Eating Better, Marketing to Children, Media

The “Very Hungry Caterpillar” is the new face of the “Eating Healthy. Growing Strong.” campaign, a movement designed to combat childhood obesity.  AOL Health reports (along with everybody from the Los Angeles Times to TIME’s Healthland blog) that the legendary children’s book written by Eric Carle in 1969 will be sent for free to more [...]

Profit in Fixing America’s Obesity Problem?

February 14th, 2011  |  by Joyce  |  published in Better For You Marketing, Food Business, Improve Your Family's Lifestyle, Marketing to Children

Walmart’s announcement last month that it will start aggressively marketing better-for-you products is being looked to as a model for the retail food industry, says Hank Cardello in a recent The Atlantic. He dubbed it “cuddle capitalism” because it is a step by food marketers toward helping the public health community increase public awareness of  [...]

Food Industry Offers New Labeling

February 3rd, 2011  |  by Joyce  |  published in Better For You Marketing, Eating Better, Food Business, Marketing to Children, Reports and Studies

After talks with the White House and the FDA broke down over what new food labeling should emphasize, food makers have developed a  voluntary labeling plan as a result of Michelle Obama’s challenge to help consumer make more healthful food choices.  The White House had wanted front labels that revealed ingredients that consumers might want [...]

New Dietary Guidelines Urge Less Salt, More Seafood

January 31st, 2011  |  by Joyce  |  published in Better For You Marketing, Eating Better, Food Business, Health News, Health Tips, Improve Your Family's Lifestyle, Marketing to Children, Reports and Studies

New dietary guidelines issued by the USDA are trying to get at the heart of healthy eating, slashing recommended levels of sugar, salt and solid fats such as butter and stick margarine and increasing seafood, fruits, vegetables and whole grains. The latest Dietary Guidelines for Americans, from the USDA and the [...]

Better-for-You might not actually be better

January 20th, 2011  |  by Tom  |  published in Eating Better, Health News, Improve Your Family's Lifestyle, Marketing to Children

With all of the products out there touting the added vitamins, minerals, proteins and fiber, it’s a wonder we have any issues with health and obesity in our country. While some people may scratch their heads, others realize the truth behind these myths – that while there may be added benefits, it still doesn’t make [...]

Less Sodium and Starch in School Lunches

January 14th, 2011  |  by Joyce  |  published in Better For You Marketing, Eating Better, Food Business, Health News, Improve Your Family's Lifestyle, Marketing to Children

The US Department of Agriculture said it will implement new guidelines to promote healthier school lunches, raising the standards for school meals for the first time in 15 years and making basic changes to food served to nearly 32 million youngsters daily. The new rules add more fruits, vegetables, whole grains, and [...]

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