The Huffington Post’s Charity Curly Matthews asks “why does the all best comfort food have to be so packed with butter, sugar or bacon?  She suggests five comfort food makeovers that consumers should try.  Smart thinking on her part as brands look for ways to serve up better4you recipes to moms.    Bacon and Cheddar Macaroni [...]

Food marketers should lead by example and make some smart dietary decisions as we begin the New Year.  Better4You adviser Amy Hendel offers this advice:   Temptations abound in bakery windows, mall- shopping arenas and especially in the food baskets we receive from well- intentioned friends and family.  So can you truly have success [...]

Giving consumers simple calorie equivalents can help make better4you food choices.   Showing the amount of time you’d need to jog in order to burn off the calories from a sugary drink, rather than showing a calorie count, may be more effective in dissuading you from consuming those beverages, new research suggests.    “People are [...]

Two studies from the University of Rhode Island prove that men eat faster than women.  Men are faster eaters than women particularly at lunch, where men ate about 80 calories per minute, while women ate about 52 calories per minute. Also men consume both liquid and solid foods faster than women. Researchers also discovered that people [...]

Better4You brand marketers can learn something about what to call overweight children from a new survey by Yale University. The survey finds that parents prefer that doctors avoid the terms “fat” and “obese” and prefer the term “unhealthy weight,” when referring to their children.  More than 60 per cent of the 445 parents surveyed said referring to [...]

Better4you comes to the running market.  Cushioning used to be the key to a good running shoe.   But  the LA Times writes “with the recent emphasis on form and injury prevention, trail running, ultra-running and barefoot running, shoe choices have exploded. The alternatives seem endless: minimal shoes, maximum shoes, super-cushioned shoes, no-cushion shoes.”  With comfort [...]

A new study verifies what moms and mom authors have been saying for some time: sneaking vegetables into kids’ foods increases their veggie intake and reduces their consumption of calories.  In a new article in the American Journal of Clinical Nutrition, researchers at Penn State’s Nutritional Sciences report they added pureed vegetables to foods given [...]

Babies born to women who took DHA (omega-3 fatty acids) during their pregnancy got fewer colds and shorter illnesses at one, three and six months of age, so say researchers at Emory University in Atlanta. The study published online on August 1 in Pediatrics followed 1,100 pregnant women and 900 babies in Mexico. [...]

With national childhood obesity rates continuing as a major issue, a new study by researchers at the University of North Carolina at Chapel Hill in the August 2011 issue of the Journal of the American Dietetic Association have found that kids are eating more fast food at home and eating more store-prepared food away from [...]

It’s not just the elderly and those with health challenges who benefit from owning a pet — the American Psychological Association reports that pets serve as important sources of social and emotional support for everyone.  The report, published this week, found that pet owners were just as close to their animals as they were to [...]