Half of Americans say it’s easier to do their taxes than it is to figure out how to eat healthfully – and 23% described their diets as extremely or very unhealthful, according to a new survey conducted by the International Food Council Foundation.   When it comes to decisions on food purchasing, taste is [...]

You can save money with a better4you diet, reveals a new government report, which finds that healthier foods – such as grains, vegetables, fruit and dairy – typically cost less than items high in saturated fat and added sugars.   Researchers from the USDA compared the prices of 4,439 “healthy” and “less healthy” foods commonly available [...]

Good news for coffee brands as a new study suggests that the beverage is associated with a lower risk of death.  Analysis of a large prospective study of more than 400,000 people found that men who drank four to five cups of coffee daily reduced their risk of death over a 13-year [...]

Better for you brands will have an opportunity to play a pivotal role in helping to reshape the habits of consumers over the next couple of decades.  This could be a huge factor in the USA’s health as the CDC predicts that obesity will continue to rise and affect 42% of Americans by 2030.  That’s [...]

Better4you brands should consider getting involved with running to drive home health messages.  Why?  Running increases the average life expectancy of men and women by around six years, a study found. The greatest benefit came from jogging at a “slow or average” pace – enough to cause slight breathlessness – rather than [...]

Chef Jamie Oliver is continuing to take a leadership role in making a better for you world.  He is behind a new movement in the U.K., called Food Revolution Day on May 19, to encourage people worldwide to think about where our food comes from.   He says, “I’m working really hard to promote this [...]

Starting a family does not lead young adults to a better4you diet, finds a new study. Researchers evaluated the diets of 2,500 participants parents and non-parents.  Neither group showed statistically significant changes in their intake of calories, fruits and vegetables, sugar-sweetened beverages, or fast food.  The study appears online April 30 in the [...]

Should marketers of better for you diets get nervous because of what a new Harvard study finds?  The most effective way to lose weight is by simply eating less fat and taking more exercise, says a study run by Harvard of 4,000 obese individuals.  The “not rocket science” weight loss formula achieved results in a [...]

Today’s Dietitian reports that there’s much to learn from other countries around breakfast.  The U.S. isn’t likely to rank high on the list of healthfulness.  “The most healthful breakfast foods are located in the countries around the Mediterranean Sea like Israel, Cyprus, and Greece,” says Brigitte Kochavi, RD, and Israel rep [...]

Fast Company posts an interesting article about how Google is using simple cues to prompt employees to make better for you decisions.   Explains Jennifer Kurkoski, who has a PhD in organizational behavior and runs a division of Google’s HR department called People Analytics, “When employees are healthy, they’re happy. When they’re happy, they’re innovative.”  Here [...]