Social media’s effect on the world has spread to better for you shopping.  According to Deloitte’s American Pantry Study, consumers consider themselves to be: Better prepared: 90% of shoppers know what they’re buying before they arrive at a store;  Smarter: 75% assert that that they are smarter shoppers than they were a year ago; and [...]

With all the hoopla surrounding the Super Bowl, we thought it would appropriate to praise an ad for a betterr4you brand that won the trophy for funniest, according to the Mother Nature Network.  While the Naked M&M’s commercial was clever and the Doritos commercials was cute — especially the Sling Baby commercial where the grandmother [...]

Familiar fruits rather than new exotic ones are likely to bowl over consumers in 2012, according the report by The Hartman Group.  “Looking Ahead: Food Culture 2012, says that consumers are skeptical of many of the new super fruits promising antioxidant heaven.   “Rather than powdered out-of-season exotic fruits with “functional overtones”, expect to see a [...]

Blogger Jeff Wells writes in Supermarket News that MyPlate has gathered healthy momentum as a colorful, easy-to-understand reference guide. Unlike its dreadful predecessor the Food Pyramid, which flummoxed kids and adults alike for years, MyPlate centers its advice on a practical object and sets simple, actionable standards.  To supermarkets, it’s [...]

Thought it might be interesting to share what one elite food writer reads.  Patrick Farrell who writes the Diner’s Journal for the NY Times offers his insight on how he keeps up with food, wine and restaurants:   The Atlantic Cities: A geographic-economic analysis of where the best restaurants in the world are. The urban theorist Richard [...]

Shamona Harnett, a writer for the Winnipeg Free Press makes some interesting predictions around fitness for 2012.    Good food for thought for Better4You brands when considering partnerships or PR campaigns.  Fitness programs geared towards overweight adults:  Gyms, fitness trainers and instructors will work to make people of all sizes and fitness levels feel comfortable in a [...]

What do Americans think of the USDA’s MyPlate (click here to see an infographic) dietary recommendations?  M Booth’s Better4Y0u offering conducted a proprietary survey and learned that a healthy 46 percent have heard of the guidelines and more than one third understand it.  M Booth’s Better4You Director of Nutrition Tanya Zuckerbrot, creator of the The [...]

A chance to market better4you snacks?  Four in 10 Americans opt for a nosh during the day instead of eating three meals and 55 percent say they reach for a snack in lieu of dinner.  The Rethink Your Snack Survey, commissioned by Snack Factory’s Pretzel Crisps, finds that the younger folks skip a meal and choose a snack when [...]

Nearly half of American consumers are aware of the US Department of Agriculture MyPlate dietary guidelines, according to a survey from M Booth’s Better4You practice.  Twenty-seven percent of respondents said they may adopt the guidelines as part of their regular diet. Rich Goldblatt, SVP and director of M Booth’s Better4You practice, [...]

A new study by Congress criticizes today’s food labels and says that food labels should be as quick and easy to read as the Energy Star label on a clothes washer or an air-conditioner.  The Institute of Medicine called for a simplified label that would go on the front of food packages and show the number [...]