Positioning a food as a better4you snack is something brand marketers should consider as data shows that between 1977 and 2006, snacking in the American diet has evolved into a fourth meal, averaging about 580 each day.  Americans like to snack and data suggests workers are heading to vending machines more [...]

New York Mayor Bloomberg’s proposed ban on soda 16 oz. or more has lots of folks talking. Rather than banning large drinks, some have used taxation as a way to limit consumption.  “A per-ounce tax on sweetened beverages would equally deter all different means of consumption,” writes Slate’s Matt Yglesias, adding that it would have [...]

Men are becoming a more important target for marketers when it comes to supermarket shopping.  Shopping scientist and author Herb Sorenson says we’re seeing a societal evolution at the grocery store. “The erosion of the traditional family is why you have more men doing the shopping.”  An ESPN study shows 31-percent of grocery shoppers are [...]

Chef Jamie Oliver is continuing to take a leadership role in making a better for you world.  He is behind a new movement in the U.K., called Food Revolution Day on May 19, to encourage people worldwide to think about where our food comes from.   He says, “I’m working really hard to promote this [...]

Tanya Zuckerbrot, MS, RD, founder of the F-Factor Diet, and director of Nutrition at M Booth’s Better4You, offers some additional exclusive tips for brand managers on the lookout for trends in food and nutrition:
The market for fiber-rich foods and whole grains is booming.  The global market for whole grain and high fiber foods is expected [...]

Tanya Zuckerbrot, MS, RD, founder of the F-Factor Diet, and director of Nutrition at M Booth’s Better4You, offers some exclusive tips for brand managers on the lookout for trends in food and nutrition:
A growing number of people are looking to get nutrition from “real food.” According to a market study conducted by Sloan Trends, Inc., [...]

Interesting battle raging in Washington as the FDA and Council for Responsible Nutrition duke it out over whether the New Dietary Ingredient Draft Guidance should give pre-market approval over new dietary supplement products, as reported in Regulatory Toxicology and Pharmacology.
“The draft guidance attempts to apply the notification requirement to new supplements, not [...]

Fooducate has launched a mobile app designed to be, in Founder-CEO Hemi Weingarten’s words, a “‘bs’ detector for marketing messages” on packaged foods. And it’s not alone: smartphone-toting consumers are also flocking to apps such as MyFoodWatch, AllergyEats and Don’t Eat That.  The mobile tools are designed to bring a sense [...]

AdWeek reports that there’s a new food marketing push toward the whole family.  Uncle Ben’s and Barilla pasta have launched campaigns encouraging family dinners and parents cooking with their kids.  Bon Appetit features a column called The Providers about being a working parent and coking for the family. Food Network Magazine is publishing a food [...]

Food marketers should take note of how the rising growth of fair trade products.  Sales of products with Fair Trade USA’s seal of approval for ethics and sustainability rose 75 percent in the fourth quarter of last year over the first quarter of 2011, according to a recent report by retail research [...]