According to a recent article in the International Business Times, a new survey shoes that rich and young Americans will lead consumers into an increasingly broad adoption of online grocery shopping, which U.S. supermarkets must quickly adapt to. Wealthy shoppers and Millennials together represent a fifth of all grocery shoppers, and are the two most [...]
In today’s ever-growing snack market, healthy snack products are helping consumers fill the need for “permissible indulgence.” According to a study by Chicago market research firm IRI, the proportion of consumers reporting that they eat three to four snacks a day, on top of regular meals, rose to 31% in 2013, up from 19% in [...]
Bread is losing its place at the center of the family table, according to Harry Balzer, chief industry analyst and vice-president of NPD Group, Port Washington, N.Y. “We are eating main evening meals that tend to have fewer foods in them,” Mr. Balzer said. “Side dishes tend to get thrown out in this [...]
Now that Labor Day has come and gone, food marketers have set their sights on fall’s ubiquitous flavor: pumpkin. Consumer demand for pumpkin-flavored foods has never been higher, which has caused food companies and restaurants scrambling to fit into this growing trend.
Restaurants’ pumpkin-inspired limited-time offers are up 234 percent from 2008 to 2012, while overall [...]
Counting calories can still be a challenge even with the new apps out there. Scientists are attempting to solve this via new technology which measures portion sizes from a single photo. Tests of the system revealed that with solid foods such as a hamburger or a steak, it could estimate the size of [...]
In order to subtly persuade customers to buy more produce at the grocery store, retailers have tried and tested several ideas successfully, creatively dubbed “nudge marketing”:
Hang a stretched-out mirror in shopping carts to help detract from all the distractions that supermarkets have to offer
Add a strip of yellow duct tape in shopping carts and hand [...]
According to a recent article from Progressive Grocer, 95 percent of consumers say they eat burgers at least once a month. Moreover, half of consumers (49 percent) say that they eat burgers based on sheer cravings. This research is part of Technomic’s recently-updated “Burger Consumer Trend Report.”
Data shows that the fast-casual “better burger” segment and customization formats [...]
Consumers who patronize food trucks said they are doing so instead of visiting quick-service restaurants, says a survey from market research firm NPD Group While the competition between quick-service restaurants and food trucks has been revving up for some time, many operators have yet to regard these mobile restaurants as a [...]
According to a recent study in the in the Annals of the Rheumatic Diseases, fatty fish may help prevent rheumatoid arthritis. Researchers studied 32,000 Swedish women in the late 1980s and again a decade later, and found that women who consistently ate about one serving of fatty fish a week for 10 years developed RA [...]
In a recent study from the American Marketing Association’s Journal of Marketing, researchers found that the transparancy of food packaging greatly affected consumers’ snacking habits. The participants’ responses depended on a package’s size, visual appeal, and whether or not the snack was healthy.
Consumers reacted positively to small foods such as M&Ms and other candy when coming [...]