Counting calories can still be a challenge even with the new apps out there. Scientists are attempting to solve this via new technology which measures portion sizes from a single photo. Tests of the system revealed that with solid foods such as a hamburger or a steak, it could estimate the size of [...]
In order to subtly persuade customers to buy more produce at the grocery store, retailers have tried and tested several ideas successfully, creatively dubbed “nudge marketing”:
Hang a stretched-out mirror in shopping carts to help detract from all the distractions that supermarkets have to offer
Add a strip of yellow duct tape in shopping carts and hand [...]
According to a recent article from Progressive Grocer, 95 percent of consumers say they eat burgers at least once a month. Moreover, half of consumers (49 percent) say that they eat burgers based on sheer cravings. This research is part of Technomic’s recently-updated “Burger Consumer Trend Report.”
Data shows that the fast-casual “better burger” segment and customization formats [...]
Consumers who patronize food trucks said they are doing so instead of visiting quick-service restaurants, says a survey from market research firm NPD Group While the competition between quick-service restaurants and food trucks has been revving up for some time, many operators have yet to regard these mobile restaurants as a [...]
According to a recent study in the in the Annals of the Rheumatic Diseases, fatty fish may help prevent rheumatoid arthritis. Researchers studied 32,000 Swedish women in the late 1980s and again a decade later, and found that women who consistently ate about one serving of fatty fish a week for 10 years developed RA [...]
In a recent study from the American Marketing Association’s Journal of Marketing, researchers found that the transparancy of food packaging greatly affected consumers’ snacking habits. The participants’ responses depended on a package’s size, visual appeal, and whether or not the snack was healthy.
Consumers reacted positively to small foods such as M&Ms and other candy when coming [...]
In a new survey by Edelman’s food sector, results show that though moms still make most household decisions when it comes to purchasing food, 50% of households reported that moms and dads share planning and purchasing responsibilities today.
Other results show an alignment with recent healthy and locally-grown food trends: 85% say they limit the amount [...]
In a recent study on stress eating by UCLA, researchers confirmed that people who eat in times of stress seek out food they eat out of habit – regardless of health factor. Cravings also play less of a part in stress-food choice, which are largely driven by habit.
Food marketers that work to launch new products [...]
Lunch at the coffee shop, pub or sushi restaurant? No, let’s go to Duane Reade. The NY Times reports that the regional drug store chain has entered into the salad making business offering patrons a variety of chopped salads in addition to pharmaceuticals and OTC products. The sounds of pharmacists counting pills or stock-persons [...]
According to a recent article from Food Business News, beverage companies have historically found success by delivering on two product attributes: quenching thirst and great taste. But with today’s time-crunched, multitasking consumer demanding more from all consumer goods, beverage developers are adding value to their products, and most are doing so through the addition of [...]