January 11th, 2013 | by Rich | published in Better For You Marketing, Eating Better, Food Business
Michael Jacobson, director of CSPI, makes some strong suggestions for food brands in today’s NYT and Huffington Post about how labels should more clearly communicate better for you and not so better for you ingredients. Among his suggestions, he urges more prominent display for calorie content; sugar info should include only refined sugars added [...]
July 23rd, 2012 | by Rich | published in Better For You Marketing, Media
Popular food blog skinnytaste.com is the top food brand on Pinterest - with 130,000 followers that’s enough to be the fourth most popular commercial account. If you don’t know about skinny taste, it’s a clever website run by Gina Homolka, an author, recipe developer, and photographer. The site features low fat, family-friendly, healthy [...]
July 13th, 2012 | by Rich | published in Better For You Marketing, Food Business
Better4you brand managers should be more app-centric in the year ahead. Mashable reports that, due to the growing popularity of food and drink-related apps, Apple is adding a dedicated section for the category to its App Store. Apple lists the Food Network app as its top paid app, followed by Allrecipes.com, Fast Paeleo and [...]
July 2nd, 2012 | by Rich | published in Better For You Marketing, Eating Better, Marketing to Children
As summer heats up, many generous organizations continue to feed school children nutritious meals while they’re away from the school cafeteria. This effort is partially backed by findings of a study by Johns Hopkins researchers which found that students who don’t eat nutritious foods during the summer months can fall two/three months behind their [...]
May 22nd, 2012 | by Rich | published in Better For You Marketing, Other News
When it comes to communicating brand benefits, how do you underscore natural? One small company found a clever way. Brazilian juice maker Camp Nectar wished to demonstrate that its products use ‘all natural’ ingredients. Thus sprung a great ideas to grow fruits such as guava, orange, and lime, into the shape of Camp Nectar [...]
April 23rd, 2012 | by Rich | published in Better For You Marketing, Eating Better, Food Business
Tanya Zuckerbrot, MS, RD, founder of the F-Factor Diet, and director of Nutrition at M Booth’s Better4You, offers some additional exclusive tips for brand managers on the lookout for trends in food and nutrition:
The market for fiber-rich foods and whole grains is booming. The global market for whole grain and high fiber foods is expected [...]
April 19th, 2012 | by Rich | published in Better For You Marketing, Eating Better, Food Business
Tanya Zuckerbrot, MS, RD, founder of the F-Factor Diet, and director of Nutrition at M Booth’s Better4You, offers some exclusive tips for brand managers on the lookout for trends in food and nutrition:
A growing number of people are looking to get nutrition from “real food.” According to a market study conducted by Sloan Trends, Inc., [...]
April 9th, 2012 | by Rich | published in Better For You Marketing, Eating Better, Food Business
Fooducate has launched a mobile app designed to be, in Founder-CEO Hemi Weingarten’s words, a “‘bs’ detector for marketing messages” on packaged foods. And it’s not alone: smartphone-toting consumers are also flocking to apps such as MyFoodWatch, AllergyEats and Don’t Eat That. The mobile tools are designed to bring a sense [...]
March 29th, 2012 | by Rich | published in Better For You Marketing, Food Business
AdWeek reports that there’s a new food marketing push toward the whole family. Uncle Ben’s and Barilla pasta have launched campaigns encouraging family dinners and parents cooking with their kids. Bon Appetit features a column called The Providers about being a working parent and coking for the family. Food Network Magazine is publishing a food [...]
February 17th, 2012 | by Rich | published in Better For You Marketing, Food Business
Social media’s effect on the world has spread to better for you shopping. According to Deloitte’s American Pantry Study, consumers consider themselves to be: Better prepared: 90% of shoppers know what they’re buying before they arrive at a store; Smarter: 75% assert that that they are smarter shoppers than they were a year ago; and [...]
