Social media’s effect on the world has spread to better for you shopping.  According to Deloitte’s American Pantry Study, consumers consider themselves to be: Better prepared: 90% of shoppers know what they’re buying before they arrive at a store;  Smarter: 75% assert that that they are smarter shoppers than they were a year ago; and [...]

With all the hoopla surrounding the Super Bowl, we thought it would appropriate to praise an ad for a betterr4you brand that won the trophy for funniest, according to the Mother Nature Network.  While the Naked M&M’s commercial was clever and the Doritos commercials was cute — especially the Sling Baby commercial where the grandmother [...]

Blogger Jeff Wells writes in Supermarket News that MyPlate has gathered healthy momentum as a colorful, easy-to-understand reference guide. Unlike its dreadful predecessor the Food Pyramid, which flummoxed kids and adults alike for years, MyPlate centers its advice on a practical object and sets simple, actionable standards.  To supermarkets, it’s [...]

Giving consumers simple calorie equivalents can help make better4you food choices.   Showing the amount of time you’d need to jog in order to burn off the calories from a sugary drink, rather than showing a calorie count, may be more effective in dissuading you from consuming those beverages, new research suggests.    “People are [...]

What a great opportunity for a better4you brand to sponsor a clever retro fitness campaign in the schools!  NYC school PS75 recently promoted its newest health and exercise initiative by staging a double dutch demo for its students led by double dutch jump-rope championship teams from Japan. The school, which is the first in New [...]

Consumers are cooking more at home not solely because of economics but because of health, a new Mintel study shows.  Half of home cooks claim that a better for you diet is a key incentive, stating that home-cooked meals are healthier than either restaurant food or prepared foods sold in grocery stores.  Older cooks are somewhat more likely to cite health [...]

Teaching doctors about cooking is a great way to help them deliver branded health messages to consumers.  Why not create a series of cooking sessions at a corporate test kitchen?  The University of Massachusetts Medical School is now offering physicians the chance to test their skills in the kitchen, with cooking classes geared toward them. The [...]

Brands looking for partnerships or fitness sponsorships may want to consider this:  Obstacle races like the mud run series, entitled the Warrior Dash, have exploded in popularity over the last decade. Growing in just two years from one event and 2,000 participants, this year, 650,000 Warrior Dashers have competed in 33 events, from Florence, Ariz., to New South Wales.  [...]

 What a great way to get consumers to adopt better4you habits and eat more fruits and veggies!   Boston Medical Center is giving its patients prescriptions to its food pantry, where they can get free fresh fruits, vegetables and meats to help their health and healing process at home. The pantry, which gives out more than 20 tons [...]

Shamona Harnett, a writer for the Winnipeg Free Press makes some interesting predictions around fitness for 2012.    Good food for thought for Better4You brands when considering partnerships or PR campaigns.  Fitness programs geared towards overweight adults:  Gyms, fitness trainers and instructors will work to make people of all sizes and fitness levels feel comfortable in a [...]