Tom Pompei, AE, is the newest member to M Booth’s Better4You team. Tom comes from a consumer public relations background which includes 3+ years of experience on a wide-variety of clients, ranging from food, to technology, to toys. His current work includes implementing public relations plans for Pirate’s Booty, Schwan’s and American Express. Tom is a New Jersey native, who received his Bachelor’s Degree in communications from Montclair State University. When he’s not working, he enjoys above all things, sports, whether it’s watching, reading or participating.
When I was a kid I remember seeing various products sporting some of my favorite cartoon characters which immediately prompted an ask for said item from my parents. I also remember Happy Meals quite fondly because of commercials I would see advertising the newest toy prize buried within.
With obesity – and specifically childhood obesity – [...]
With the new dietary guidelines out earlier this year, and the new My Plate graph replacing the old pyramid, healthy eating is front and center in the news. But one of the issues that people are faced with when looking for healthier options is an increase in price. With such a large percentage of our [...]
As some of you may know, the annual BlogHer Food conference took place this past weekend in Atlanta, GA to talk about all things food.
To give you a bit of background on the conference, there were two days jam packed with sessions, sampling and speakers, and I bounced around like a ping pong ball trying [...]
Eggs have been in the spotlight for ages, and the health debate over eggs switches on an ongoing basis – egg whites or whole eggs? Too much cholesterol or a good source of Vitamin D and protein? The bottom line is that eggs are a nutrient-rich food that is inexpensive and extremely versatile. Eggs seem to be winning [...]
An article today discussed a Harvard study said that infants on formula who are fed solid foods before they are 4 months old have a higher risk of becoming obese by age 3 than those starting later. The American Academy of Pediatrics supports the study, saying that the recommended timing for introducing solid foods is between 4-6 [...]
We live in a word where we learn by example. Whether you are learning how to play an instrument, navigate a social media page, or cook a meal, you need to be shown what to do before you can emulate the task. So why are parents trying to feed their children healthy foods, but sacrificing [...]
With all of the products out there touting the added vitamins, minerals, proteins and fiber, it’s a wonder we have any issues with health and obesity in our country. While some people may scratch their heads, others realize the truth behind these myths – that while there may be added benefits, it still doesn’t make [...]
Guest Blogger – Amy Hendel, R-PA
The Expo floor at FNCE was a food frenzy, albeit a relatively healthy one. Nutrition bars dominated and it was a great opportunity to taste a wide range of familiar and ones.
Several food companies offered research on the importance of breakfast and the value of cereal being the major component of that meal. [...]
A special guest post from Pat Baird, MA, RD, FADA on Healthy Marketing
Obesity is a true crisis in this country. As a registered dietitian, I’ve worked with global food and beverage companies for the last 20 years on their marketing and healthcare initiatives. I see the careful crafting of messages; community service projects; grants to [...]
We all know there is an ongoing debate of food companies and schools trying to work together to get healthier snacks into schools. The challenge is how to dispense snacks like bananas, carrots and apples in traditional vending machines. The shelf-life of a pieces of fruit or bag of vegetables is much shorter than a bag of pretzels or cookies, but [...]
