Richard Goldblatt, SVP, co directs M Booth’s Better4You offering. His background includes 20+ years of consumer marketing know-how, highlighted by rich experience with food and nutrition brands. Rich directs programs that help brands communicate wellness innovations in the marketplace. His work includes Ronzoni, I Can’t Believe It’s Not Butter!, Country Crock, Mrs. Dash and Birdseye Foods. Recently, Rich began taking cooking classes. Rich holds an MBA in communications from the Newhouse School of Communications at Syracuse University and a Bachelor of Science in marketing from the School of Management at Boston University.
Better for you brands will have an opportunity to play a pivotal role in helping to reshape the habits of consumers over the next couple of decades. This could be a huge factor in the USA’s health as the CDC predicts that obesity will continue to rise and affect 42% of Americans by 2030. That’s [...]
Better4you brands should consider getting involved with running to drive home health messages. Why? Running increases the average life expectancy of men and women by around six years, a study found. The greatest benefit came from jogging at a “slow or average” pace – enough to cause slight breathlessness – rather than [...]
Men are becoming a more important target for marketers when it comes to supermarket shopping. Shopping scientist and author Herb Sorenson says we’re seeing a societal evolution at the grocery store. “The erosion of the traditional family is why you have more men doing the shopping.” An ESPN study shows 31-percent of grocery shoppers are [...]
Chef Jamie Oliver is continuing to take a leadership role in making a better for you world. He is behind a new movement in the U.K., called Food Revolution Day on May 19, to encourage people worldwide to think about where our food comes from. He says, “I’m working really hard to promote this [...]
Starting a family does not lead young adults to a better4you diet, finds a new study. Researchers evaluated the diets of 2,500 participants parents and non-parents. Neither group showed statistically significant changes in their intake of calories, fruits and vegetables, sugar-sweetened beverages, or fast food. The study appears online April 30 in the [...]
Tanya Zuckerbrot, MS, RD, founder of the F-Factor Diet, and director of Nutrition at M Booth’s Better4You, offers some additional exclusive tips for brand managers on the lookout for trends in food and nutrition:
The market for fiber-rich foods and whole grains is booming. The global market for whole grain and high fiber foods is expected [...]
Tanya Zuckerbrot, MS, RD, founder of the F-Factor Diet, and director of Nutrition at M Booth’s Better4You, offers some exclusive tips for brand managers on the lookout for trends in food and nutrition:
A growing number of people are looking to get nutrition from “real food.” According to a market study conducted by Sloan Trends, Inc., [...]
Interesting battle raging in Washington as the FDA and Council for Responsible Nutrition duke it out over whether the New Dietary Ingredient Draft Guidance should give pre-market approval over new dietary supplement products, as reported in Regulatory Toxicology and Pharmacology.
“The draft guidance attempts to apply the notification requirement to new supplements, not [...]
Should marketers of better for you diets get nervous because of what a new Harvard study finds? The most effective way to lose weight is by simply eating less fat and taking more exercise, says a study run by Harvard of 4,000 obese individuals. The “not rocket science” weight loss formula achieved results in a [...]
Fooducate has launched a mobile app designed to be, in Founder-CEO Hemi Weingarten’s words, a “‘bs’ detector for marketing messages” on packaged foods. And it’s not alone: smartphone-toting consumers are also flocking to apps such as MyFoodWatch, AllergyEats and Don’t Eat That. The mobile tools are designed to bring a sense [...]
