Richard Goldblatt, SVP, co directs M Booth’s Better4You offering. His background includes 20+ years of consumer marketing know-how, highlighted by rich experience with food and nutrition brands. Rich directs programs that help brands communicate wellness innovations in the marketplace. His work includes Ronzoni, I Can’t Believe It’s Not Butter!, Country Crock, Mrs. Dash and Birdseye Foods. Recently, Rich began taking cooking classes. Rich holds an MBA in communications from the Newhouse School of Communications at Syracuse University and a Bachelor of Science in marketing from the School of Management at Boston University.
Michael Jacobson, director of CSPI, makes some strong suggestions for food brands in today’s NYT and Huffington Post about how labels should more clearly communicate better for you and not so better for you ingredients. Among his suggestions, he urges more prominent display for calorie content; sugar info should include only refined sugars added [...]
Food marketers who are targeting families with a nutrition message should focus more on the kids than the adults, says the results of a new survey by IFIC. Parents concentrate on nutrition and health needs of their children but are less likely to think about their health, say the findings. The IFIC Foundation’s 2012 Food [...]
The New York Times Magazine focused on all things food this past Sunday. One article discusses what the ideal food label would look like? Writer Mark Bittman suggests labeling foods using traffic light signals to indicate the ideal level of health. By “ideal,” he means from the perspective of consumers, [...]
Veggies are getting a starring role at the Academy of Nutrition & Dietetics annual conference, The Food & Nutrition Conference & Expo. Barbara Rolls of the nutrition department at Pennsylvania State University and RD Ellie Krieger, a host on The Food Network are recommending a fuller plate as a better for you means of nutrition. [...]
Consumers can be obese yet physically healthy and fit and at no greater risk of heart disease or cancer than normal weight people, say researchers at the University of South Carolina. The key is being “metabolically fit”, meaning no high blood pressure, cholesterol or raised blood sugar, and exercising, according to [...]
Should better4you brands promote organic foods in light of a new study from Stanford University and the Veterans Affairs Palo Alto Health Care? The study finds that organic produce and meat typically isn’t any better for you than conventional food when it comes to vitamin and nutrient content. It does, however, reduce exposure [...]
To help build better4you habits, one organization is introduced a school-wide program that motivates children to be more active by challenging them to move 100 miles in three weeks. MOVchallenge makes use of a MOVband, a new wrist-worn activity monitor that helps children become aware of their daily activity, and encourages more get up and [...]
Are licensing vehicles a good idea for brands to get kids to eat better for you foods? Apparently so. Adding a cartoon face on a healthy snack may make those choices more appealing, according to a study published in the Archives of Pediatric and Adolescent Medicine. The researchers found that when kids were offered apples [...]
Stressing calories and reduced saturated fats is a smart way to think about marketing better for you snacks and other food products in light of a new government survey that shows 12 states now have very high obesity rates. More than a third of adults are obese. States with very high obesity rates went from [...]
Is gluten free just another fad? Gluten-free products are flying off grocery shelves, and restaurants are boasting of meals with no gluten. Celebrities on TV talk shows chat about the digestive discomfort they blame on the wheat protein they now shun. Some churches even offer gluten-free Communion wafers. “I don’t know [...]
