The “Very Hungry Caterpillar” is the new face of the “Eating Healthy. Growing Strong.” campaign, a movement designed to combat childhood obesity. AOL Health reports (along with everybody from the Los Angeles Times to TIME’s Healthland blog) that the legendary children’s book written by Eric Carle in 1969 will be sent for free to more [...]
Posts by franiL
You may be aware of the “Eat ‘Em Like Junk Food” campaign Kim Severson wrote about a few weeks ago. The carrot farmers have taken this marketing shootin’ match one step further with the launch of Scarrots- touted in the press release from Bolthouse Farms (leaders of the carrot farmers) and CP+G as a “new [...]
Eat your vegetables is a command we’ve all heard before — some might even dare say it’s the bane of their existence. Jane Brody, yesterday, covered declining veggie consumption. She makes the point that even though the benefits of vegetables (which she later reiterates) have been jammed into our heads again and again and [...]
One expects digital marketers to understand social media, but it’s nice to see health entities understanding the medium and creating programs that help us tackle health issues together, socially. And who better to make a big announcement than the Mayo Clinic, with the most popular medical provider channel on YouTube and more than 60,000 “followers” [...]
Today I spent my lunch hour with Thomas Keller, arguably one of the most important people in American food history- a chef, restaurateur (Per Se and French Laundry), and cookbook author. As I grabbed a treat from Bouchon Bakery and grabbed my seat at the James Beard House dining room, I couldn’t wait to hear [...]
A shirt is more than a shirt, it seems. The Wall Street Journal (story reblogged by our favorite news-monger Pat Kiernan) reports on a trend of clothing lines that might know your body better than you do. Some of the zaniest developments:
ViewSPORT, the T-shirt line launched in July displays graphics when the wearer perspires
Uniqlo just [...]
Mike Shields from Mediaweek reports that Demand Media’s service-oriented portal eHow.com will launch a cooking-themed web series called Grow, Cook, Eat. Willi Galloway, a blogger at DigginFood, will host the series. eHow’s upcoming series expects to include talent ranging from relatively unknown niche bloggers to ex-professionals from the traditional media space.
If it takes off, this [...]
The Atlantic is covering American obesity with a fresh take- Hank Cardello is writing a series covering the psyches of the key players involved in the obesity debate. This week’s post covers the restaurant industry. According to Mister Cardello, the restaurants are definitely partly responsible for our obesity epidemic:
“This restaurant mindset is why we end [...]
Obesity rates in America continue to climb, rising in 28 states in the past year. A report released this week titled “F as in Fat: How Obesity Threatens America’s Future 2010,” shows that 38 states have obesity rates of more than 25 percent, and almost one-third of American children are considered obese. [...]
FishBowl NY confirms a new food & cooking publication, Dash, set to launch this Fall. Behemoth publisher Conde Nast and behemoth newspaper-inserter Parade have mated to create this recipe-filled baby, designed to complement newspapers’ current food offerings (which are shrinking every day!).
Fromthe Dash splashpage,