Dana is M Booth’s foremost expert in women’s products and overall wellness and not just because she is the ultimate consumer target – a busy mom. Her decade plus experience encompasses offering strategic counsel and managing consumer brands including Tropicana, Unilever’s Country Crock and I Can’t Believe Its Not Butter!, McNeil’s Tylenol PM, American Express, Target, and Pfizer. When she isn’t at work you’re apt to find her consuming as much media as possible while reading a great book, skiing or fishing in Maine, and playing with her toddler. Gosh, how does she do that all at the same time?
Progressive Grocer reported today on an interesting corporate responsibility campaign call Do Some Reel that Whole Foods is launching in time for Earth Day. They are launching a film festival to raise awareness for environmental and food issues throughout the US. They are bringing seven independent films to 70 locations that focus on everything from [...]
Getting children educated about healthy eating and nutrition is a big trend now. Just read the majority of the posts here and you will can see for yourself. Now companies are getting aboard and finding ways to incorporate their branding in the worthwhile cause of getting kids fit and healthy. One example comes from today’s Food [...]
Contrary to popular belief video games are actually helping some kids lose weight. USA Today covers the trend today and mentions that put to use the right way kids can be motivated to stay healthy using video games. Research is showing that schools that have kids do physically active video games prior to class are [...]
A new study shows that obese women suffer financially much more than men do. In fact, women spend almost twice as much annually due to obesity and obesity related health issues. According to a story in the NY Times today “while a man racks up $2,646 annually in extra expenses if he is obese, a [...]
I just love this new DASH diet created by the American Heart Association. It is filled with all those things we know we should be doing – increasing our consumption of fruits and veggies and lowering our consumption of red meats and sweets. Now we all just need to keep it in mind – especially [...]
The CDC has just released a report (as reported in the Wall Street Journal) that more and more American’s are obese (26.7% of Americans are now obese as opposed to the 25.6% number in 2007). They also rank obesity by state (always interesting to see) – Colorado shines and Mississippi tips the scales. – Dana
The news about vitamin D, and our lack of it, continues with an article today in the NY Times by Jane Brody. She reports on all the talk about vitamin D and how a huge part of the population aren’t getting their required amounts of this essential nutrient. The fact is that vitamin D deficiencies [...]
Katherine Hobson’s Wall Street Journal Blog today talks about the importance of getting kids on board with healthy eating early. She notes a study out of Sweden that found that community based programs aimed at getting children to eat better are more effective in children under 5 – that this audience is much more open [...]
A very useful new survey reported on today in MediaPost shows that the mom market is getting older as well as greener. Moms are more concerned about green product especially when it comes to making healthy choices for their children – things like buying organic foods because they believe it is healthier. Also, moms with [...]
Desperately seeking calcium and potassium! Everyone seems to agree to the importance of dairy product in terms of calcium and potassium but evidently people are finding it hard to meet the 3 cups a day requirement set forth from the USDA. The Los Angeles Times reports today on the difficulty consumers face in meeting these [...]
