better4you counsels power brands in the food, nutrition and consumer health arenas on how to effectively communicate wellness and health benefits to consumers. It fuses the agency’s consumer marketing and healthcare expertise into strategic programs that compellingly communicate functional benefits into consumer and influencer friendly campaigns. Our breadth and depth in this area includes food and beverage, nutrition, personal care products and specialty OTC. better4you is guided by an advisory board of nine prominent experts in food and nutrition, consumer health, lifestyle, fitness, and medicine who help us shape programs and advise clients on a range of communications issues.