Meet the Team
Senior Account Supervisor
Frani Lieberman is an account Supervisor on the consumer team at M Booth with strengths in media relations and navigating the social media map for her clients. She loves all-things food including learning about it, reading about it, and cooking it. She also loves all things media, and feels lucky to have found a career where she can combine these things. She has a thirst for truth, affinity for ambition, and love of cheese & travel. She can also be found writing industry and non-industry musings on twitter at www.twitter.com/frani_lieberman.
Rachel is an Account Coordinator at M Booth and works on a variety of food and consumer products. When not working with clients she is running laps in Central Park in pursuit and training for half marathons and other races. And if you can’t find her there, she’s probably sleeping, or eating peanut butter since she manages to sneak it into almost every meal. You might be surprised to know that this city girl surrounded by buildings and cement, has extensive knowledge of trees, especially coniferous.
Senior Vice President, Director
Rich has helped build the M Booth Better4You practice into one of agency’s fastest growing offerings. Rich’s recipe for success calls for a perfect mix of key consumer insights with better for you know-how to create engaging consumer campaigns. Under Rich’s co-leadership, the Better4You practice has developed successful initiatives for a cupboard full of categories ranging from margarines, snacks and seasonings to sweeteners, salad dressings and pasta. His clients range from Unilever, McNeil Nutritionals, the National Pasta Association, Ronzoni, Dole, Tropicana and Wish-Bone. A big believer in healthy eating and rigorous exercise, Rich cultivates his own organically grown garden during summers on Long Island.
Senior Vice President
Dana is M Booth’s foremost expert in women’s products and overall wellness and not just because she is the ultimate consumer target – a busy mom. Her decade plus experience encompasses offering strategic counsel and managing consumer brands including Tropicana, Unilever’s Country Crock and I Can’t Believe It’s Not Butter!, McNeil’s Tylenol PM, American Express, Target, and Pfizer. When she isn’t at work you’re apt to find her consuming as much media as possible while reading a great book, skiing or fishing in Maine, and playing with her toddler. Gosh, how does she do that all at the same time?
Senior Vice President
Joyce has run M Booth’s healthcare practice for 13 years and now co-directs Better4You. Her experience with Pfizer, Bristol-Myers Squibb, Novartis, and many biotech companies means she’s able to read a peer-reviewed research study without too many tears, can talk the talk about the science of good health, and can sort through product claims and confusion from a consumer viewpoint. Beyond that, she believes in a daily dose of vegetables, a positive outlook on life, organic martinis, and a good night’s sleep as the cornerstones of health and well-being — and not necessarily in that order.