The New York Times Magazine focused on all things food this past Sunday. One article discusses what the ideal food label would look like? Writer Mark Bittman suggests labeling foods using traffic light signals to indicate the ideal level of health. By “ideal,” he means from the perspective of consumers, not marketers Bittman says: “Right now, the labels required on food give us loads of information, much of it useful. What they don’t do is tell us whether something is really beneficial, in every sense of the word. With a different set of criteria and some clear graphics, food packages could tell us much more. He suggests that even the simplest information would encourage consumers to make healthier choices. Bittman doesn’t go on to answer how the label would be created or administered.