Are licensing vehicles a good idea for brands to get kids to eat better for you foods? Apparently so. Adding a cartoon face on a healthy snack may make those choices more appealing, according to a study published in the Archives of Pediatric and Adolescent Medicine. The researchers found that when kids were offered apples and cookies with lunch, they were more likely to opt for an apple when it was branded with a cartoon sticker – such as one of the “Sesame Street” character Elmo. “If we’re trying to promote healthier foods, we need to be as smart as the companies that are selling the less-healthy foods,” said David Just, co-director of the Cornell Center for Behavioral Economics in Child Nutrition Program, who worked on the study.