As summer heats up, many generous organizations continue to feed school children nutritious meals while they’re away from the school cafeteria. This effort is partially backed by findings of a study by Johns Hopkins researchers which found that students who don’t eat nutritious foods during the summer months can fall two/three months behind their peers in terms of achievement levels.  Better4You brand marketers can take two different actions: 1) Find a way for their brand to contribute to the charities helping with summertime hunger and 2) create messaging around the need for nutritious meals/snacks for parents feeding their kids lunches at home during the summer.