Dazed & Confusing Labeling
January 26th, 2012 | Published in Eating Better, Health News, Reports and Studies
Food marketers have an opportunity to help consumers who are seeking healthy foods by providing easy-to-understand nutrition information on-pack, according to a new report from Nielsen. The research company polled 25,000 consumers in 53 nations and found that more than half consider themselves overweight and even more (59%) admit having trouble reading nutrition labels. Nielsen’s advice is to simply labels and make them more consumer friendly – think USA Today style. The findings also reveal consumer skepticism over such better for you claims as “low fat” and “all natural.”
