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USDA Set to Replace Food Pyramid this Week

May 31st, 2011  |  Published in Better For You Marketing, Eating Better, Food Business, Health News, Health Tips, Improve Your Family's Lifestyle  |  1 Comment

Consumers will see a new USDA Food Pyramid on June 2 as the government makes a concerted effort to improve America’s health.   A new icon will offer consumers an easy-to-understand cue to prompt healthy choices.   “This icon really has the potential to trigger an ‘aha!’ moment, where people say, ‘Hey, this is not that hard, I can do this,’” says Kathleen Zelman, RD, WebMD’s Director of Nutrition, who is familiar with the USDA plan.  The release of the icon marks the launch of a massive effort to promote the USDA/HHS dietary guidelines announced last January.  The White House will play a leading role, coordinating the new USDA/HHS dietary guidelines in conjunction with Michelle Obama’s “Let’s Move” campaign.  The new plan is vastly more active and will reach people at home, at school, at work, at play, and especially at supermarkets and restaurants.   – Rich

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