You may be aware of the “Eat ‘Em Like Junk Food” campaign Kim Severson wrote about a few weeks ago. The carrot farmers have taken this marketing shootin’ match one step further with the launch of Scarrots- touted in the press release from Bolthouse Farms (leaders of the carrot farmers) and CP+G as a “new kind of Halloween treat.” Scarrots are, essentially, baby carrots in Trick-or-Treat packs, offered in a bag containing 25 single-serve 1.7 oz bags in 3 designs.
Here’s the retail tie-in: Beginning mid-October Scarrots will be available for purchase nationwide. Additionally, A Bunch of Carrot Farmers will be distributing free Scarrots at NYC’s Safe Treat event. According to Philadelphia Inquirer Food Columnist Rick Nichols, the “Bunch of Carrot Farmers” are assembling a $25 million-a-year war chest to head up against snack companies.
We live in a world where even vegetables are marketed to us. Is the baby carrot better than the fresh-out-of-the-ground carrot better than the apple better than the pre-sliced apple? Is one brand of prepacked lettuce better than another?