Food marketers have an opportunity to help consumers who are seeking healthy foods by providing easy-to-understand nutrition information on-pack, according to a new report from Nielsen. The research company polled 25,000 consumers in 53 nations and found that more than half consider themselves overweight and even more (59%) admit having trouble reading nutrition labels. Nielsen’s advice is to simply labels and make them more consumer friendly – think USA Today style. The findings also reveal consumer skepticism over such better for you claims as “low fat” and “all natural.”
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amiliar fruits rather than new exotic ones are likely to bowl over consumers in 2012, according the report by The Hartman Group. “Looking Ahead: Food Culture 2012, says that consumers are skeptical of many of the new super fruits promising antioxidant heaven. “Rather than powdered out-of-season exotic fruits with “functional overtones”, expect to see a “wider variety of local berries and tree fruits such as cherry varietals, from the tart to the dark, sweet Bing, show up in beverages, baked goods and snack foods,” predicts the report. It also predicts increasing skepticism towards “overtly scientific” functional foods with more focus on general health and well being, food quality and minimal processing. The report also says consumers are moving away from low sodium foods and towards things like butter over margarine (client), which would indicate a trend back to less healthy foods. Not sure this blogger buys all that.

Better4You brand managers beware of partnerships with breads and comfort foods! Heather Bauer, an RD who writes for the Huffington Post, slams the foods as part of her new book on emotional eating, 
ere’s a great opportunity for a better4you brand to improve the nutrition habits of one needy state. South Dakota’s fruit and vegetable consumption is lacking, according to the most recent research. “In fact, it’s quite dismal,” said state nutritionist Kristin Biskeborn. According to data from the
Blogger Jeff Wells writes in
od marketers should lead by example and make some smart dietary decisions as we begin the New Year. Better4You adviser Amy Hendel offers this advice: Temptations abound in bakery windows, mall- shopping arenas and especially in the food baskets we receive from well- intentioned friends and family. So can you truly have success at trying to be nutritionally responsible, not sabotaging your current eating program, or at minimum preventing the “holiday 5” from thickening your waistband? Here are some ideas that will certainly help you have a tasty holiday without packing on too many pounds:
iving consumers simple calorie equivalents can help make better4you food choices. Showing the amount of time you’d need to jog in order to burn off the
brand to sponsor a clever retro fitness campaign in the schools! NYC school PS75 recently promoted its newest health and exercise initiative by staging a