According to an article on ProgressiveGrocer.com, 39 percent of red meat-eaters report consuming less in 2013 than they did in 2012, according to new research from Mintel. Yet 90 percent say they eat at least some kind of red meat at least once per month. Patty Johnson, global food analyst at Mintel, says that “health trends motivating consumers to cut fat and cholesterol intake are by far the most dominant factors affecting the red meat market.” “While some consumers are turning away from red meat, in favor of healthier alternatives, there are still a staggering amount of Americans who partake on a regular basis,” Johnson added. “For many of those who are cutting back they are very well trading up to a higher quality meat product.” Indeed, 16 percent of those who report cutting back on red meat are eating less, but higher-quality red meat, which, according to Johnson, creates a lucrative marketing opportunity. It was be interesting to see how red meat brands innovate in the coming years to keep their customers happy and coming back for more amidst a frenzy of health and wellness trends.